WhatsApp wants to show you ads. Ready to accept?
WhatsApp wants to show you ads. Ready to accept? For years, WhatsApp said no ads, no gimmicks. Not anymore…. Clearly, WhatsApp Business API alone isn’t enough to run the show.. Here’s the shift: – Ads will show up in Status & Channels (Updates tab).– Chats & calls stay encrypted, ads wahan nahi aayenge.– Targeting = … Read more
Our Healthcare system needs non-commercial opinion
🚶♂️My Partial ACL tear. 4 Opinions. 1 Body. Still Recovering…..Few weeks back, I injured my knee badly.I rushed to a hospital emergency — came back with just an X-ray, some painkillers, and a “follow-up in 5 days” note. No MRI. No mention of ligament damage. Just a surface-level check. Something didn’t feel right. So I … Read more
Paid vs Organic Traffic: Are they friends or eating from the same plate?
Paid vs Organic Traffic: Are they friends or eating from the same plate? I’ve seen both sides. While working with start-ups where they are still looking for Product-market-fit, every rupee we put into paid campaigns had a side-effect: 👉 organic traffic and brand searches also went up. Paid visibility created curiosity, and people came searching … Read more
Gap Analysis – Building right products/services
What you want to do (in terms of products/services) and what market want you to do – is difficult for many founders/business managers to accept the change and move on than perseverance. What do you choose as pivoting or persevering decides your future of organization but there is no definite answer? It varies case to … Read more
📊 Navigating Ad Frequency: An Ongoing Discussion 📈
📊 Navigating Ad Frequency: An Ongoing Discussion 📈 When it comes to ad frequency, the question arises: how often should marketers air their brand’s video ads during a campaign? Drawing from years of personal experimentation, I’ve found this topic to be both intriguing and multifaceted. 🔍 It’s disheartening to witness brands showcase their ads without … Read more