Digital Marketing

Paid vs Organic Traffic: Are they friends or eating from the same plate? I’ve seen both sides. While working with start-ups where they are still looking for Product-market-fit, every rupee we put into paid campaigns had a side-effect: 👉 organic traffic and brand searches also went up. Paid visibility created curiosity, and people came searching … Read more

What you want to do (in terms of products/services) and what market want you to do – is difficult for many founders/business managers to accept the change and move on than perseverance. What do you choose as pivoting or persevering decides your future of organization but there is no definite answer? It varies case to … Read more

📊 Navigating Ad Frequency: An Ongoing Discussion 📈 When it comes to ad frequency, the question arises: how often should marketers air their brand’s video ads during a campaign? Drawing from years of personal experimentation, I’ve found this topic to be both intriguing and multifaceted. 🔍 It’s disheartening to witness brands showcase their ads without … Read more