WhatsApp quietly drives 20–35% of D2C revenue in India, yet most brands still file it under CRM with no budget, CAC, or attribution plan. Here’s the data — and the budget case.
Claude Fable 5 pricing broken down against Opus 4.8, Sonnet 5, GPT-5.5 and Gemini 3.1 Pro — with a real cost table and when the premium actually pays off.
