The viral 14.2%-vs-2.8% “AI converts 5x better” stat traces back to one 312-firm study — yet real, messier data still says AI traffic converts better. Here’s what to trust and what to do about it.
Paid ads fuel organic growth for challenger brands, then start cannibalizing it once you own your name. A maturity-based framework for Indian marketers, plus a fresh Delhi HC ruling on brand-keyword bidding.
